Street-Art Trail
In April 2022, myself and digital designer Will Albin-Clark released an interactive street art trail: The Floop Alphabet Trail. This project invited participants to spend an afternoon cycling or walking along the Fallowfield Loop in Manchester, finding letters and watching them come to life by using the Augmented Reality app Artivive.
By using the downloadable Trail Map, participants could tick off the found letters, and receive a 20% discount at the newly opened Station South cafe upon completion.
Over the course of the project, the interactive murals got thousands of views and we received many emails and comments from families who had enjoyed completing the trail! The project was also covered by: BBC 1 North West, Manchester Evening News, LevyYouLots and I Love Manchester.
Many of the letters and numbers have now been painted over. However, you can find the whole selection of process videos and content via our Instagrams: oskarwitha.k / willalbinclark